Craft a Message That Sells
Use a proven 7-step storytelling framework to write words that connect, convert, and finally work for your business.
STRUGGLING TO GET SALES WITH YOUR WEBSITE
Most websites don’t have a design problem—they have a message problem. If your site looks good but isn't
converting, it’s likely because your website’s message lacks a customer centric focus & fails to
connect with your customers journey. And deploying a website without a compelling customer centric message will lead to:
confused customers
Decreased Customer Trust
little to no leads
low website sales
Wasted Resources
You Need To Clarify Your Message
A message tailor-fit to your target audience that will build customer trust
Effective message implemented to your website that captures,informs, and incentivizes people to take action.
A message that aligns with all your communication replicated across all your marketing channels.
Once you clarify your message, you’ll have a message that communicates who you are, the problems you solve, and how you make your customers’ lives better. Your customers will listen, understand, and buy your offer.
I believe your website should do more than look good—it should clearly communicate how you solve a real problem, position you as the guide in your customer’s journey, and confidently convert visitors into clients.
Website Message Coaching Package
A guided coaching package for business owners who want to write their own website’s message—but don’t want to do it alone.
Over 10 weeks, I’ll coach you through the exact framework I use to write high-converting website copy for clients—so you can confidently craft messaging that connects with your audience, communicates your value, and turns visitors into clients.
What You’ll Get:
A website messaging strategy so you know exactly what to say on each page to turn visitors into customers.
Compelling copy for your home, about, and sales pages that speaks directly to your ideal clients and guides them toward taking action.
No more staring at a blank screen. Use proven templates and writing prompts to turn ideas into clear messaging that sells.
Expert guidance, real-time feedback, and messaging support as you write your homepage, about page, and service/sales page.
This package is ideal for creative entrepreneurs who know they could be converting more clients with a dialed-in website message but aren’t quite ready to hand over all their marketing copy just yet.
After completing the workshop with Paul, I finally learned how to communicate my website’s brand message in a way that truly speaks to my ideal client. I now have a website message that positions me as an expert and attract the right clients with messaging that connects and converts
-Lorian
Hi, I’m Paul — a website messaging coach and marketing strategist for business owners who want to confidently communicate their value and write a website that actually works. I work with coaches, consultants, and creative service providers who are great at what they do—but struggle to put that into words that connect and convert.
If you’ve ever stared at your website wondering why it’s not bringing in clients—even though you know your service delivers real results—you’re not alone. Most of my clients come to me stuck in that exact place. They’re confident in what they offer, but they don’t know how to translate that into clear messaging that speaks to their ideal clients and drives action. That’s where I come in.
My job is to help you clarify your message so your website becomes your most valuable sales tool. Through my 7-Step Storytelling Framework, I’ll coach you step-by-step as you write the most important pages of your site—your homepage, about page, and sales page—with copy that’s authentic, strategic, and built to convert.
I won’t hand you a script—I’ll guide you through a messaging process that helps you think clearly, write with purpose, and communicate your value with confidence.
Whether you’re launching your first site or giving your current one the clarity upgrade it deserves, I’m here to help you write words that turn visitors into clients.
Sound like your cup of tea? Let’s talk.
How It Works
Step 1: Book a Free Discovery Call
We’ll start with a 45-minute call to talk about your business, your goals, and what’s not clicking in your current messaging. I’ll help you identify whether your brand message is the missing piece—and if this workshop is the right fit for where you’re at.
Step 2: Join the Brand Messaging Workshop
Over the course of our sessions, I’ll guide you through my 7-Step Storytelling Framework—step-by-step. You’ll learn how to clarify your message, connect with your audience, and communicate your value across all your marketing channels with confidence and consistency.
Step 3: Apply Your Message with Confidence
By the end of the workshop, you’ll have a complete brand message you can use everywhere—your website, sales pages, social media, and more. You’ll walk away with clarity, confidence, and a message that helps you attract and convert the right clients.
Brand Promise
What You’ll Walk Away With
A clear, customer-focused brand message that speaks directly to your ideal clients.
A high-converting website message that turns visitors into paying clients.
A repeatable messaging framework you can apply to your website, emails, and content marketing.
By the end of our work together, you’ll have a website that clearly communicates your value, attracts your ideal clients, and works as a powerful sales tool. You’ll feel confident articulating your message, positioning your brand effectively, and turning leads into paying customers effortlessly.
"Writing my website used to give me so much anxiety—even with years of marketing experience. Paul’s 7-step framework made everything click. It felt like lightbulb after lightbulb. Now my website actually speaks to the right people, and I’m landing clients without the stress."
— Tiffany, Digital Marketing Strategist & OBM
Who My Perfect Clients Are:
✔️ You’re a creative entrepreneur—a coach, consultant, counselor, designer, or service provider—who wants your website to clearly communicate your value and convert visitors into paying clients.
✔️ You’re great at what you do, but you struggle to articulate your unique offer and attract the right clients.
✔️ You believe in the power of strategic messaging and are ready to make your website work for you—not against you.
✔️ You’re ready to refine your website’s messaging so it becomes a powerful sales tool, attracting aligned clients and generating leads effortlessly.
FAQs – Everything You Need to Know
🔹 Will this work for my industry?
Yes! If you are a service provider, coach, or consultant who struggles with messaging, my framework will help.
🔹 How do I know if this is right for me?
If your messaging feels unclear or you’re struggling to attract leads, this process will help you communicate your value effectively.
🔹 How long does it take to see results?
My clients often feel a shift in clarity and confidence within the first session. The impact on sales depends on how you apply your messaging.
🔹 What if I don’t know where to start?
That’s exactly why I’m here! I’ll guide you through every step, so you never feel lost.
Have more questions? Let’s chat.
[BOOK A CALL →]